Episode 9: Stop Telling Drivers to “Be Safe” — Do This Instead

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About the episode

In this episode of Fast Forward, host Chris Brown challenges the traditional approach to fleet safety by asking a more important question: how do you get drivers to actually change their behavior behind the wheel? It’s not about repeating the same safety tips — it’s about making those tips stick. Chris outlines seven proven strategies to help fleet leaders motivate safer driving through storytelling, peer influence, gamification, positive reinforcement, and culture-building. From using telematics data constructively to celebrating driver wins and focusing on one habit at a time, this episode offers actionable ideas that go beyond policy. If you're looking to build real safety buy-in from your drivers, this is the episode you don’t want to miss.