Episode 4: On the Road with Chris Morrissey
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About the episode
In this episode of Booker & Betz, Matt Betz from Oar Creek Fleet Consulting and Chris Morrissey of ABA Technologies dive into the role of behavior-based safety in reshaping fleet operations. The discussion explores how applying behavioral science can transform fleet safety culture from reactive to proactive, with strategies for coaching, feedback, and leadership buy-in. From expanding ABA’s services to the fleet market to coaching tips that resonate across industries, this episode is packed with practical insights for any fleet professional looking to create real, lasting change.
